Owen Seachris
Start a project
Case study — 002

Weston Theatres.

Brand identity, ticketing app design, and campaign for a cinema chain — built around one bold color and a mark that works everywhere from a phone screen to the side of a building.

Client
Weston Theatres
Industry
Cinema
Services
Brand / App design
Deliverables
Identity, app, campaign, signage
The brand
The Weston Theatres logo: the W mark and WESTON THEATRES wordmark in near-black on cinema yellow
The W mark pairs with a wide, open wordmark set in two lines, in near-black on cinema yellow. The mark also stands on its own as the app icon, the favicon, and the sign on the building.
01 — The brief

Going to the movies should feel like an event. Weston needed a brand with the confidence and energy of opening night — one that could stand out on a crowded street and still feel effortless inside an app.

The identity had to work across a wide range of places: storefront windows, building signage, digital tickets, and every screen of a ticketing app, without losing recognition at any size.

02 — The approach

One signature color, one simple mark, and a lot of restraint everywhere else.

The W mark is built from two parallel slashes that read instantly, light up beautifully as signage, and scale down to an app icon. A saturated cinema yellow against near-black does the rest — so the brand is recognizable from across a parking lot or at a glance on a phone.

03 — Palette
  • Yellow#F6C744
  • Navy#0E1B2D
  • Cream#FEFBEF
  • Stone#9E9882
  • Black#120F02

Yellow leads, backed by navy for headlines and type. Cream and stone round out the system as supporting neutrals, and black gives film imagery room to stand out.

04 — The app
Three phone screens of the Weston Theatres app: the home screen with now-showing films, a film detail page with Get Tickets and Trailer buttons, and a yellow digital ticket with a barcode
A dark interface lets the film artwork lead, with yellow reserved for the actions that matter: getting tickets. The flow runs from browsing what’s showing, to a film’s details, to a yellow digital ticket ready to scan at the door.
05 — The campaign
Four storefront window posters alternating bold yellow panels reading KNOCK KNOCK and OH THE HORROR in near-black type with close-up horror film stills
Storefront posters alternate flat yellow panels with full-bleed film stills, using short, playful headlines that read as a sequence as people walk past.
06 — The billboard
A roadside billboard with a close-up of a double cheeseburger beside the line THE WESTON DOUBLE, DELIVERED TO YOUR SEAT, ONLY AT WESTON in yellow on near-black
Out on the highway, the billboard sells something only Weston does: dinner brought to your seat. A tight crop on the food and one big yellow line, signed off with the mark.
07 — The building
A dark modern cinema facade under a blue sky with a large yellow W mark on the wall and people walking toward the glass entrance
On the building, the mark stands alone — a yellow W on a dark facade that works as wayfinding and as the brand’s most visible advertisement.
08 — Scope

What was delivered.

Brand

  • W mark & wordmark
  • Color palette & typography
  • Poster & billboard campaign
  • Building signage

App

  • Ticketing app UI design
  • Home & now-showing screens
  • Film detail pages
  • Digital ticket
Start a project

Want a brand
this bold?

Tell me what you’re working on. I reply to every inquiry within one business day.

Start a project View pricing

Notes

  1. Concept project. Weston Theatres is a self-initiated concept, not a real client. It isn’t affiliated with or endorsed by any theatre or cinema company.
  2. Film content. Film titles, stills, posters, and other film details shown are the property of their respective studios and rights holders. They are used for illustration only and do not imply affiliation or endorsement.

See the full terms of use and privacy policy.