Owen Seachris
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Writing on brand, web & search

Insights.

Practical thinking on branding, websites, and how customers find businesses — on Google and in AI answers. Written for owners, not designers.

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AI search

How AI answer engines decide which businesses to cite

ChatGPT, Perplexity, and Google’s AI Overviews are recommending businesses by name. Here’s what they look for — and the practical steps that make yours the one they mention.

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