Services.
Brand identity, web design and development, and search optimization.
Brand
Identity
A brand is the sum of every impression your business makes. I build identity systems that look like the company you’re becoming — and stay consistent everywhere they show up.
What’s included
- Brand strategy & positioning
- Logo, monogram & lockups
- Color palette & typography
- Visual language & imagery direction
- Brand guidelines
- Final files for print & web
Available add-ons
- Animated logo
- Print, signage & vehicle graphics
A good fit if
- Your business has outgrown the logo it started with
- You’re launching something new and want it right the first time
- Your materials look different everywhere they appear
Web Design &
Development
Your website is your hardest-working salesperson. I design and build custom sites that load fast, explain clearly, and are built to turn visitors into inquiries — without the bloat of a template.
What’s included
- Site strategy & architecture
- Website copywriting, or bring your own
- Custom design for desktop & mobile
- Hand-built, performance-first development
- Easy-to-edit content management
- Contact & inquiry flows
- Analytics & conversion tracking
- Launch & redirects
Available add-ons
- Additional pages
- Hosting & care plan
A good fit if
- Your site is slow, dated, or hard to update
- Visitors aren’t turning into calls or inquiries
- You’re embarrassed to send people to your own website
SEO +
AI Search
Customers don’t just Google anymore — they ask ChatGPT, Perplexity, and Google’s AI Overviews. I work to improve how your business shows up in traditional search and to make it a source AI tools can understand and cite.1
Included in the monthly plan 2
- Technical SEO audit & fixes
- Local SEO & Google Business Profile
- Structured data / schema markup
- Service & location page strategy
- AI search (GEO) optimization
- Content planning & on-page optimization
- Monthly reporting
Available add-ons
- One-time SEO audit
- New service & location pages
A good fit if
- Competitors show up before you do
- You’re invisible when people ask AI for a recommendation
- You’re paying for ads to get traffic you could earn
One system.
Each service stands on its own. But when one person builds the brand, the website, and the search strategy, nothing gets lost between vendors — and every piece reinforces the others.
The site is designed from the brand system, not retrofitted to it.
Site structure and code are built with search in mind from day one, instead of retrofitted later.
Positioning and messaging use the language your customers actually search for.
How every
project runs.
The same five steps, whether it’s a single logo or a full brand, website, and search build.
- 01
Discover
A close look at your market, competitors, current brand, website, and search presence.
- 02
Define
Goals, scope, and timeline agreed in writing before any design begins.
- 03
Build
Identity, design, and development in focused rounds with regular check-ins.
- 04
Launch
Redirects, analytics, and search setup — all tested before go-live.
- 05
Grow
Optional ongoing optimization, reporting, and support after launch.
Common
questions.
Something else on your mind? Ask me directly.
Do you only work with North Dakota businesses?
No. I’m based in North Dakota and meet in person with clients across the state, but I work remotely with businesses anywhere in the United States.
Do I need all three services?
Not at all. Plenty of clients start with just a brand, just a website, or just search. Combining them simply means everything is built to the same standard from the start.
How long does a project take?
It depends on scope. A focused identity project moves faster than a full brand, website, and search build. You’ll get a clear timeline in writing during the Define phase, before any design starts.
How much does it cost?
Every project is scoped individually. The pricing page outlines typical starting points so you know what to expect before we talk.
What is AI search optimization?
It’s the practice of making your business easy for AI tools like ChatGPT, Perplexity, and Google AI Overviews to understand, trust, and recommend. It builds on traditional SEO — structured data, consistent business information, and clear, specific content.
Can you improve my existing website instead of rebuilding it?
Often, yes. An audit during Discover shows whether targeted fixes or a rebuild will get you further for the investment. I’ll recommend whichever makes more sense.
Let’s build
something.
Tell me what you’re working on. I reply to every inquiry within one business day.
Notes
- No guaranteed results. Search rankings and AI-generated answers are controlled by third parties such as Google and OpenAI and change without notice. Search and AI optimization work is designed to improve visibility, but no specific ranking, traffic, citation, or lead outcome is guaranteed.
- Ongoing services are billed separately. Hosting, maintenance, ongoing support, and the SEO + AI search plan are optional recurring services billed monthly on the terms in your agreement. They are not included in one-time brand or website projects.
- Scope is set by your proposal. Add-ons are priced separately. Exact deliverables, page counts, revision rounds, and timelines for every project are defined in a written proposal, which governs if anything on this page differs.
- Trademarks. ChatGPT, Perplexity, Google, Gemini, and AI Overviews are trademarks of their respective owners. They are mentioned for descriptive purposes only and do not imply affiliation or endorsement.
- Client work. Client work is shown with permission. Client names, logos, and trademarks belong to their respective owners.
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