Wooli
A place you’re glad to leave them.
Overview
Wooli is a pet boarding company. I built the brand so owners trust it before they ever visit.
The Challenge
Boarding usually looks clinical, and owners feel guilty walking out.
The Approach
Lead with warmth. Back it with confidence.
The Solution
A hand-lettered mark, calm blues and a campaign that shows the stay.
01 / Strategy
Trust first. Fun right behind it.
Every choice answers one question: will my dog be happy here?
- 01
Proof over promises
- 02
Friendly, never silly
- 03
Calm and dependable
02 / The Mark
Written by hand.
A lettered wordmark that feels personal and still holds up small.
03 / Color
Big sky blues.
Navy for trust, Field Blue for energy, pale blue to keep it open.
- Navy#0F2A6F
- Field Blue#4375F2
- Pale Blue#DFE9FF
- White#FFFFFF
04 / In the World
Show the stay.
Posters that answer the owner’s question before they ask it.
